Apple is perceived to be the only hope to offer IBM a run for its money. Total industry losses for 1983 overshadow even the combined profits of Apple and IBM. The first major personal computer firm goes bankrupt, with others teetering on the brink. Apple and IBM emerge as the industry’s strongest competitors, with each selling approximately one billion dollars worth of personal computers in 1983. With over fifty companies vying for a share, IBM enters the personal computer market in November of 1981, with the IBM PC.ġ983. 1981 – Apple II has become the world’s most popular computer, and Apple has grown to a 300 million dollar corporation, becoming the fastest growing company in American business history. On the legendary annual general meeting of January 24th, 1984, in the Flint Center not far from the Apple Campus in Cupertino, the Apple co-founder initially quoted Bob Dylan’s “The Times They Are A-Changin’” in order to then polemicize against an imminent predominance of the young computer industry by IBM. “Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch of the Macintosh. Steve Jobs and Bill Atkinson (Photo: Norman Seiff)
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